Client: Delimart
Industry: Event
Started: 11/26/20177
Delivered: 12/20/2017
Service: Event Promotional video
Deliverables: Youtube
This project was focused on creating an engaging event promotional video by combining existing photo and video assets of the performers with dynamic editing, animation, motion graphics, and event information to generate excitement and promote the event across digital platforms.
01_Objective
Understand the event, purpose, audience, performers, key information, promotional platforms, desired style, and deliverables.
02_Creative Direction
Develop the visual concept, storytelling approach, mood, typography, animation style, music direction, and overall visual identity.
03_Asset Collection
Collect existing photos, videos, logos, artist profiles, promotional materials, event information, and other approved assets from the client or available sources.
04_Content Preparation
Review, organize, select, crop, resize, clean, and prepare the collected assets for use in the video.
05_Video Editing & Animation
The process began by identifying the key financial message and organizing the content into a clear structure. A shooting plan was prepared to capture professional footage that reflected trust, confidence, and expertise while keeping the delivery natural and conversational.
Client Review & Collaboration
Share the video through the client portal, where the client can watch, comment, and request revisions directly on the project.
3 Week
The project was completed over three weeks, covering the entire production workflow.
2 Revision Rounds
The three revision rounds focused on adjusting and refining the artists’ photos through cropping and prioritizing specific sponsors, to achieve a consistent and polished final presentation.
Delivery
The final project was delivered as a high-quality 1080 × 1920 (9:16) MP4 video, optimized for Youtube, Vimeo. The reel was exported using social media best practices to ensure excellent playback quality, fast loading, and maximum engagement across platforms.
More Videos
Discover more of my work across different video projects created across different industries and creative needs, from promotional campaigns and brand storytelling to social media content and event coverage. Each project combines creative direction, visual storytelling, filming, and post-production to communicate the message with clarity and impact.
